World Cup: Denmark unveils monochrome Hummel uniform in protest against Qatar’s human rights record

‘We don’t want to be visible during a tournament that has cost thousands of lives’: Hummel makes a powerful statement by releasing Denmark’s monochrome World Cup uniform in protest of human rights abuses in Qatar, and reveals the third strip of the ‘color of mourning’

  • Denmark have revealed their new kit for the Qatar World Cup in November.
  • The shirts are monochrome in protest against Qatar’s human rights record.
  • Supplier from Denmark Hummel also introduced a third black “mourning color” strip.
  • He is referring to thousands of migrant workers who have died before the tournament.
  • Click here for the latest World Cup 2022 news and updates

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Denmark has revealed a monochrome kit for the Qatar World Cup, in protest against the host country.

Qatar has a highly questionable record of human rights abuses, with “thousands” of migrant workers reportedly killed in preparation for the tournament amid working conditions subject to intense scrutiny.

And Denmark’s kit supplier Hummel has spoken out against the Middle Eastern nation, claiming that the sponsorless shirts, including an all-black ‘mourning colour’ shirt, are designed to make a ‘statement’ against the Arab country.

Denmark unveiled a monochrome World Cup uniform in protest against Qatar's human rights record

Denmark unveiled a monochrome World Cup uniform in protest against Qatar’s human rights record

A statement from Hummel on Instagram read: “With the new Danish national team shirts, we wanted to send a dual message. They are not only inspired by Euro 92, paying tribute to Denmark’s greatest footballing success, but also a protest against Qatar and its human rights record.

“That’s why we’ve toned down every detail on the new Denmark World Cup jerseys, including our logo and iconic chevrons. We do not want to be visible during a tournament that has cost the lives of thousands of people.

“We support the Danish national team at all times, but that is not the same as supporting Qatar as the host nation. We believe that sport should bring people together. And when it doesn’t, we want to make a statement. #HistoriaEsLoQueHacemosNow’.

The supplier’s logo and classic Danish chevrons are not shown on the kit.

Hummel, who of course as a supplier does not have the power to tell Denmark to boycott the tournament, added: ‘Black. The color of mourning. The perfect color for Denmark’s third jersey for this year’s World Cup.

The kit’s supplier, Hummel, issued a statement saying it is a “protest” against the host country.

Denmark's third kit for the tournament is an all-black shirt displaying the 'color of mourning'.

Denmark's third kit for the tournament is an all-black shirt displaying the 'color of mourning'.

Denmark’s third kit for the tournament is an all-black shirt displaying the ‘color of mourning’.

“While we support the Danish national team at all times, this should not be confused with supporting a tournament that has cost the lives of thousands of people.

“We wish to make a statement about Qatar’s human rights record and its treatment of migrant workers who have built the country’s World Cup stadiums.”

The lack of necessary football infrastructure in the Gulf state means they have relied heavily on migrant workers, many of whom have died while working at World Cup sites. The exact number is unknown.

The country also has a poor record on human rights abuses and oppresses LGBT+ people, with homosexuality being illegal.

There are also numerous allegations of bribery in the way the tournament was awarded to Qatar, with even former FIFA president Sepp Blatter, banned from the sport for corruption, calling it a “mistake”.

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