Leading sanitary product brand accused of ‘erasing’ girls in new menstruation guide
Leading sanitary product brand accused of ‘erasing’ girls in new menstruation guidance by referring to them as ‘bodies with female sexual organs’
- Always’s orientation has faced charges of trying to ‘erase’ women
- Puberty brochures do not mention ‘boys’ or ‘girls’ but use ‘people’ or ‘person’
A leading brand of sanitary products has been accused of ‘dehumanizing’ women by referring to girls as ‘bodies with female sexual organs’ in a brochure explaining puberty to boys.
The Always-produced guide also faced accusations that it was attempting to ‘erase’ women by avoiding the use of the word ‘girls’.
The brochures are included in “puberty kits” containing sanitary pads and panty liners that the brand sends to schools to give to students.
The 22-page booklet, titled ‘Everyone’s Guide to Puberty and Confidence’, details the developments of male and female puberty, but at no point does it mention ‘boys’ or ‘girls’, instead using ‘people’ or ‘people’ .
In a section on the menstrual cycle, the guide says: ‘Every month, bodies with female sexual organs prepare for pregnancy.’
(File photo) A leading brand of sanitary products has been accused of ‘dehumanizing’ women by referring to girls as ‘bodies with female sexual organs’ in a brochure explaining puberty to boys.
(File photo) The Always-produced guide also faced accusations that it was attempting to “erase” women by avoiding the use of the word “girls.”
A teacher who recently received the puberty kits and who asked to remain anonymous for fear of accusations of transphobia, said the brochures are likely to be “very confusing” for young women.
“I think the girls will have a hard time understanding how this relates to their own body and their own experience,” added the teacher.
‘Bodies with female sexual organs’ may not be immediately identifiable as a girl to the child’s understanding, particularly if English is not the first language or if the child has additional learning needs.’
Milli Hill, author of a best-selling book on female puberty called My Period, said: ‘Bodies with female sexual organs’ could not be more dehumanizing and offensive.
“Sadly, this is yet another example of companies trying to erase women and failing to take their needs into account in a rush to appease trans activists.”
Procter and Gamble, the firm behind the Always brand, did not comment on the criticism.
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