Kate’s mother Carole Middleton hires advisers to seek new backers for struggling online business

Kate’s mom Carole Middleton hires consultants as she looks for new backers to help her struggling online Party Pieces business

Carole Middleton’s online party decorating company has hired consultants to source new backers as it struggles with declining sales.

The mother of the Princess of Wales founded Party Pieces in 1987 with her husband Michael after looking for inspiration for Kate’s fifth birthday party.

However, the company struggled over the past holiday season and reportedly got into a spat with suppliers following a fall in customer spending due to the cost-of-living crisis.

Party Pieces has now appointed Interpath to advise on its strategic options, the Telegraph.

A spokesperson for the company said: “We are working with our advisors to secure additional investment that will help the company begin the next phase of our growth plan.”

Carole Middleton’s Party Pieces company has hired consultants to seek new backers as it struggles with declining sales

On top of the inflation hitting the company, strikes at Royal Mail also caused delivery delays and previous Covid 19 restrictions meant fewer people were hosting parties.

Originally created to provide affordable gifts for children’s parties, Party Pieces expanded to the US last year in a deal with supermarket Saker ShopRite.

Carole visited several US stores to see her products for herself, which were displayed next to cardboard posters of hers.

It was revealed last October that the company posted a loss of £285,506 in 2021, bringing its total shortfall to £1.35million.

This was reportedly a result of “ongoing investment in the company’s growth plans, including the launch of a wholesale division and the opening of new territories in the US, Europe and the Middle East.”

The company’s recent troubles also come after Party Pieces launched a rewards system in November that allows customers to earn points for shopping.

The brand’s best-selling Party Pieces collection includes products such as plates, napkins, cups, hats, balloons, candy stands and decorations.

The company is based at Child’s Court Farm in Yattendon, Berkshire, and employs around 40 people.

Carole and Kate Middleton were seen shopping in Chelsea in 2006

Carole and Kate Middleton were seen shopping in Chelsea in 2006