Jeremy Clarkson Brews Non-Alcoholic Beer: Former Top Gear star Diddly Squat Farm registers its own brand of teetotal beverages in hopes of tapping into the non-alcoholic market
- Clarkson will make its own brand of non-alcoholic drinks called ‘Diddly Fresh’
Jeremy Clarkson has registered his own non-alcoholic beer for his Diddly Squat farm, in his latest effort to generate some much-needed income.
The biker-turned-farmer is all set to make his own brand of non-alcoholic drinks called ‘Diddly Fresh’.
The former Top Gear host already produces Hawkstone Lager, which is created with ingredients grown on his farm in Chipping Norton, Oxfordshire, and is featured in the Amazon Prime series Clarkson’s Farm.
While the 63-year-old couple, Lisa Hogan, 50, have invested in a brewery of low-alcohol spirits to whip up at their Cotswolds farm shop.
Jeremy’s application to the UK Intellectual Property Office covers low-alcohol and non-alcoholic beer and wine, The Mirror reported.
Jeremy Clarkson has registered his own non-alcoholic beer for his Diddly Squat farm, called ‘Diddly Fresh’ (Pictured: Clarkson with his alcoholic Hawkstone lager)
It’s the latest effort by Diddly Squat Farm to generate some much-needed income (pictured: Farmhand Kaleb Cooper shared a photo of a new ‘move bar’ on Instagram)
In March, Clarkson invested in a new beer trailer to serve its flagship Hawkstone beer as the star’s planning dispute with the council continued.
With the presenter already challenging the local council’s decision to close a restaurant he opened at Diddly Squat Farm, it seems he’s been looking for inventive ways to continue making money from his produce.
Farmhand Kaleb Cooper shared a photo of the new ‘mobile bar’ on Instagram, with one photo showing a gray trailer with pink paint on the roof.
While it’s unclear what permits Clarkson will need to install the bar on its land, planning permission is generally not required for temporary structures that are used less than 28 days per year.
You already sell alcohol at your store, so you may not need an additional alcohol license.
The former Top Gear presenter has regularly clashed with West Oxfordshire District Council, which also denied him permission to extend the store’s car park in May last year.
The farm shop is regularly inundated by an army of bikers, who have traveled great distances to buy some of the Grand Tour presenter’s wares.
But as its popularity continues to rise, the farm’s lack of adequate facilities to serve such a volume of customers is regularly brought to the fore, with motors churning up its muddy parking lot.
The damage to the land has sparked outrage among some locals, who criticized the masses of punters visiting the farm shop.
Jeremy Clarkson seen filming with a camera crew on his Diddly Squat farm in Oxfordshire. The former Top Gear star appears in the photo with his partner Lisa Hogan
A local resident who did not want to be named for fear of reprisals said: ‘The effects of what they are doing when they park on the shoulders is very disruptive in what was a nice, peaceful town before the farm shop.
‘They’re shuffling around the edges and everything around the perimeter of the store looks a bit messy. Mr Clarkson definitely needs to create somewhere on his land where buyers can park safely.’
A two-day planning inspection meeting was held in March to consider the 63-year-old former Top Gear presenter’s proposals to accommodate 70 more vehicles.
WODC opposes the plans on the grounds that it would encourage more visitors to Diddly Squat farm, which lies between Chadlington and Chipping Norton, increasing traffic problems.
The council has also said allowing more vehicles would further disturb the tranquility of the Cotswolds Area of Outstanding Natural Beauty.
On Twitter, Clarkson said the recent furore “makes it look like a civil war is brewing” but insisted “a compromise will be reached.”