HomeSport FIFAITV wants to pinch off BBC women's World Cup rights next year

ITV wants to pinch off BBC women’s World Cup rights next year

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EXCLUSIVE: ITV will try to snatch BBC women’s World Cup rights as they look to capitalize on the explosion of interest in Sarina Wiegman’s Euro 2022 champions

  • ITV launches bid to get live broadcasting rights for England’s World Cup campaign
  • They would like to take advantage of the explosion of interest on the part of Sarina Wiegman
  • However, the BBC had exclusive rights in the UK for the last two World Cups

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ITV has made a bid to acquire the live broadcast rights to next year’s England World Cup campaign in Australia and New Zealand in a bid to capitalize on the explosion of interest in Sarina Wiegman’s European champions.

The BBC had exclusive UK rights to the last two World Cups, as well as to England’s historic European Championship campaign, but is now facing competition from other broadcasters, with FIFA organizing a competitive rights auction for the competition for the first time.

FIFA has previously given away TV rights to the women’s World Cup to the broadcasters of the men’s World Cup for free, allowing the BBC to cover the last two tournaments without paying any compensation.

ITV has made a bid to acquire the live broadcast rights to England's World Cup campaign in Australia and New Zealand next year, after Sarina Wiegman won the hearts of the country.

ITV has made a bid to acquire the live broadcast rights to England’s World Cup campaign in Australia and New Zealand next year, after Sarina Wiegman won the hearts of the country.

But the global governing body has concluded that given the increased viewing figures, the competition will be able to attract significant bids on its own.

England’s 2-1 extra-time win over Germany on Sunday was watched by a peak TV audience of 17.4 million on BBC One, with a further 5.9 million watching online, making it the most watched TV program of the year , with more than a third of the population tuning in.

The 87,192 crowd at Wembley was also a record for any European Championship match, male or female.

England won the European Championship on Sunday after Germany won in extra time

England won the European Championship on Sunday after Germany won in extra time

England won the European Championship on Sunday after Germany won in extra time

Another sign of the growing commercial appeal of the women’s game is that FIFA has offered multiple rights packages to broadcasters for the first time.

England’s matches and the final are under protection after the government added them to the list of events to be broadcast on free television earlier this year.

That will lead to a head-to-head battle between the BBC and ITV, although FIFA has also created other packages that include matches specifically for non-terrestrial broadcasters, such as Sky Sports.

England's victory was watched by a peak of 17.4 million viewers on BBC One, and a further 5.9 million viewers online, making it the most watched TV program of the year

England's victory was watched by a peak of 17.4 million viewers on BBC One, and a further 5.9 million viewers online, making it the most watched TV program of the year

England’s victory was watched by a peak of 17.4 million viewers on BBC One, and a further 5.9 million viewers online, making it the most watched TV program of the year

The Women’s Super League agreed a record £15million a year with Sky Sports and the BBC last year, a figure expected to be exceeded given the bidding war for World Cup rights.

The 32-team finals will be played from July 20 to August 20 in 2023 in nine host cities in Australia and New Zealand. Morning start times in the UK are likely to appeal to families, especially during school holidays.

The first round of bidding has already been submitted to FIFA, with a decision expected later this month.

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