Anheuser-Busch has lost a staggering $15.7 BILLION in value since the Bud Light controversy began

Anheuser-Busch has lost a staggering $15.7B in value since the Bud Light controversy began, as rivals add $3.2B to its value and experts warn of beer SHORTAGES

  • Molson Coors, owner of Coors Lite, has experienced a market value increase of $2.2 billion.
  • Analysts say Bud Light sales are down more than 23 percent as of the week ending May 6.

Bud Light’s parent company, Anheuser-Busch, has seen its market value fall by $15.7 billion since the disastrous campaign with transgender-influenced Dylan Mulvaney.

Since April 1, the company has been steadily slipping down the rankings, with experts saying it “keeps getting a little worse every week.”

But its competitors have added $3.2 billion in market value to their brands at the same time.

Molson Coors, which owns Coors Lite, has seen a market value increase of $2.2 billion, about 20 percent, while Heineken has a $1 billion increase, up 1.7 percent. .

Bud Light sales fell more than 23 percent as of the week ending May 6, according to Jared Dinges, a beverage analyst at JPMorgan.

dylan mulvaney

Since April 1, when Mulvaney posted the ad featuring Bud Light, the company has been steadily declining in the rankings, with experts saying it “keeps getting a little worse every week.”

He said the bank expects a volume decline of 12 to 13 percent over the course of a year in the US.

“We believe there is a subset of US consumers who won’t be drinking a Bud Light for the foreseeable future,” the analysts said Tuesday.

He added: ‘Stocks have underperformed their EU Beer peers by 15% since early April.

“We believe this is due to uncertainty in the US as investor focus has shifted squarely to the potential impact of the Bud Light controversy.”

The expected decline in earnings, before interest and taxes, will follow a 12 percent drop in volume and a 10 percent decline in sales.

In the company’s latest attempts to deal with the backlash, Anheuser Busch has told wholesalers it will buy back unsold cases of Bud Light that are past their expiration dates.

Mulvany posted the content to coincide with the NCAA March Madness tournament, before joking that he didn’t know what sport he was promoting.

Experts also warn that there is a risk that competing beers will be in short supply due to high demand.

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the “whole industry is shocked” by the numbers.

Mulvaney made the announcement herself on Instagram during the brewery's promotional event for the NCAA March Madness tournament.

In a weird part of the video, she is seen in the bathroom with a beer.

Mulvany posted the content to coincide with the NCAA March Madness tournament, and it sparked backlash against Bud Light.

Beer Business Daily editor Harry Schuhmacher told Fox News Digital that “the entire industry is in shock.”

He said: ‘Even Bud’s competitors aren’t really dancing on the grave because they know it could have happened to them.

‘You can’t just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make.

“So, they haven’t had any major supply issues yet, but we’re about to get to Memorial Day and we could probably see a supply shortage there.”

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